After a bad 2013 holiday season, UPS had to do something to win back people’s confidence. We knew that every delivery starts with a wish, so we asked people to share those wishes with us. For every wish collected, $1 was donated to charity. We then selected the warmest and most magical wishes and made them come true.
The Driver for a Day video gained over 54 million views across channels and was shared 1,137,860 times in one week. The campaign videos received over 60 million views altogether. And the conversation around UPS changed from entirely negative to 99% positive.
AWARDS:
Cannes 2015 Shortlist for Viral Film and Direct Retention
2016 Effie Winner – Corporate Reputation, Silver; Brand Experience, Bronze; Office and Delivery, Bronze
Ogilvy - Make Brands Matter Award
Click here to read Forbes' review of the campaign.
Creative Director: Eric Wegebauer
Art Director: Dima Kronfol
Copywriter: Luna Hurtado
Producer: Alicia Zuluaga