Sanpellegrino - Delightways

We all tend to fall into a routine when moving around our city, taking the same paths over and over again and always going to the same places. Even when we don't know how to get somewhere, we default to mapping apps that send us there in the shortest path. But when you wander, you open yourself up to being surprised, to discovering new things even in familiar places. And that's what we want to bring back with Delightways: the surprise element of wandering — of taking different paths every day and discovering new and joyful experiences along the way.

Creative Directors: Robert Balog, Jeff Leaf
Copywriter: Luna Hurtado
Art Director: Dima Kronfol
Designer: Dallas Barnes
App Development: Active Theory