CD / CW / Copy Lead / Head of Story
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Twitch - Meet Your New Twitch

After a massive rebrand, we were tasked with building a brand story page that not just reflected the new branding, but did Twitch and its uber passionate community justice. The result is an interactive experience that walks users through the strategy behind the new visual identity, and gives each element a spotlight in a way that’s uniquely Twitch.

Explore the site (and play around) HERE.

 

Copywriters: Luna Hurtado, Brian Albert
Art Directors: David Pacheco, JosĂ© Gasparian, Sonja Radovancevic, Thiago Duarte