The leaders of today are the icons of tomorrow.
They set the pace, collectively create new standards, and represent today’s beliefs. With this campaign, we wanted to celebrate a new generation of ICONS that share the spirit of the brand with their relentless optimism, expressive individualism, and drive to reinvent conventions.
Creative Director: Alejandra Garibay
Director: Matt Baron
Copywriters: Luna Hurtado, Isabel Martinez
Art Director: Yuri Majic